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Stanley, Sarah M.
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Magnusson, Peter
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Priluck, Randi
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Till, Brian D.
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Zdravkovic, Srdan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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OLC EcoSci
ECONIS (ZBW)
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Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan
;
Magnusson, Peter
;
Stanley, Sarah M.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10008427704
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2
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10007899477
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