Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Year of publication: |
2008
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Authors: | Till, Brian D. ; Stanley, Sarah M. ; Priluck, Randi |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 2, p. 179-196
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