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Till, Brian D.
15
Till, Brian D
5
Wilson, Rick T.
4
Priluck, Randi
3
Priluck, Randi Lynn
2
Wilson, Rick T
2
Baack, Daniel
1
Baack, Daniel W.
1
Barone, Michael J.
1
Busler, Michael
1
Carlson, Brad D
1
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Journal of advertising : official publication of the American Academy of Advertising
4
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of advertising research
2
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
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OLC EcoSci
ECONIS (ZBW)
18
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1
Recall of preshow cinema advertising: A message processing perspective
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010057392
Saved in:
2
Advertising creativity and repetition: Recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian D
;
Carlson, Brad D
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-232
Persistent link: https://www.econbiz.de/10010119906
Saved in:
3
Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 267-282
Persistent link: https://www.econbiz.de/10009999437
Saved in:
4
Enhancing brand image via sponsorship: Strength of association effects
Zdravkovic, Srdan
;
Till, Brian D
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009836712
Saved in:
5
Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups
Wilson, Rick T
;
Till, Brian D
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 267-282
Persistent link: https://www.econbiz.de/10010033594
Saved in:
6
Strategic brand association maps: developing brand insight
Till, Brian D.
;
Baack, Daniel
;
Waterman, Brian
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10008929978
Saved in:
7
Effects of outdoor advertising: Does location matter?
Wilson, Rick T.
;
Till, Brian D.
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-934
Persistent link: https://www.econbiz.de/10009252226
Saved in:
8
Product placements in movies and on Broadway: A field study
Wilson, Rick T
;
Till, Brian D
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-399
Persistent link: https://www.econbiz.de/10009285728
Saved in:
9
In-Store Video Advertising Effectiveness: Three New Studies Provide In-Market Field Data
Yi-Cheon Yim, Mark
;
Yoo, Seung-Chul
;
Till, Brian D
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-403
Persistent link: https://www.econbiz.de/10008818235
Saved in:
10
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10007899477
Saved in:
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