Tjandra, Nathalia C.; Omar, Maktoba; Robert L. Williams, Jr. - In: Transnational Marketing Journal 1 (2013) 1, pp. 22-40
With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they … qualitative study was to explore the impact country-of-origin information on the perception of Generation Y towards international … fashion brands. This study was conducted in the context of fashion products, one of the key interests of the Generation Y, and …