Schmittlein, David C.; Bemmaor, Albert C.; Morrison, … - In: Marketing Science 4 (1985) 3, pp. 255-266
conditional expectations. In this paper the conditional expectations are derived for a generalization of the NBD model, called the … beta binomial/negative binomial distribution (BB/NBD) model, first described by Jeuland, Bass and Wright. The model … analyzing panel data when not every purchase occasion is recorded. The conditional expectations for the NBD model increase …