Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases
Year of publication: |
1985
|
---|---|
Authors: | Schmittlein, David C. ; Bemmaor, Albert C. ; Morrison, Donald G. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 4.1985, 3, p. 255-266
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | product purchases | brand choice | conditional expectations | NBD model |
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