Feng, Lipan - Volkswirtschaftliche Fakultät, … - 2014
retailer can also benefit from the offline to mobile model for Omni-channel retailing although the market coverage level doesn …With more and more retailers claimed their strategic layout of Omni-channel retailing, and the model of offline to … mobile regarded as a shortcut to carry it out. In this paper, we construct a consumer choice model in which both the risk of …