移动互联网背景下全渠道零售策略研究
Alternative title: | Strategic analysis of Omni-channel retailing under the background of mobile Internet |
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Year of publication: |
2014-08-21
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Authors: | Feng, Lipan |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | mobile Internet | Omni-channel retailing | offline to mobile | game theory |
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