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~source:"usbk"
~subject:"Consumer behaviour"
~subject:"Success factor"
~subject:"Theory"
~subject:"Werbekampagne"
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Consumer behaviour
Success factor
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Werbekampagne
Marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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How 30 great ads were made : from idea to campaign
Williams, Eliza
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2012
Persistent link: https://www.econbiz.de/10009497813
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Go mobile : location based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne
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Turner, Jamie
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2012
Persistent link: https://www.econbiz.de/10009498064
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Marketplace advocacy campaigns : generating public support for business and industry
Miller, Barbara Manning
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2012
Persistent link: https://www.econbiz.de/10009498182
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4
Werbecharaktere im Umfeld fiktionaler Medienwelten : eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung
Spilski, Anja
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009022681
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Werbecharaktere im Umfeld fiktionaler Medienwelten : Eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung
Spilski, Anja
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2011
Persistent link: https://www.econbiz.de/10009023183
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Advertising campaign design : just the essentials
Blakeman, Robyn
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2011
Persistent link: https://www.econbiz.de/10009285371
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Advertising works 20 : proving the payback on marketing investment
Snow, Charlie
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contributor
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2011
Persistent link: https://www.econbiz.de/10009420506
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Planning and managing public relations campaigns : a strategic approach
Gregory, Anne
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2010
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3. ed.
Persistent link: https://www.econbiz.de/10004956621
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Public relations campaigns
Sheehan, Mark
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contributor
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2009
Persistent link: https://www.econbiz.de/10004927264
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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns
Dushinski, Kim
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2009
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1. print.
Persistent link: https://www.econbiz.de/10004930063
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