Advertising campaign design : just the essentials
Robyn Blakeman
| Year of publication: |
2011
|
|---|---|
| Authors: | Blakeman, Robyn |
| Publisher: |
Armonk, N.Y. [u.a.] : Sharpe |
| Subject: | Advertising campaigns. | Werbekampagne | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 247 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 233 - 235 |
| ISBN: | 978-0-7656-2552-6 ; 0-7656-2552-0 ; 978-0-7656-2553-3 ; 0-7656-2553-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009285371