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Search: subject:"User Generated Content"
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User Generated Content
6
Social media
3
User-generated content
3
Computer network resources.
2
Internet
2
Markenpolitik
2
Partizipation
2
Social media.
2
Unternehmen
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User-generated content.
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Aufsatzsammlung
1
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1
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1
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1
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1
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1
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1
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8
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Arnhold, Ulrike
2
Levinson, Paul
2
Blossom, John
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Brake, David K.
1
Burmann, Christoph
1
Houghton, Deryck
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Jodl, Florian
1
Keen, Andrew
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Markenmanagement
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Schriftenreihe Schwerpunkt Marketing
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Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
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Source
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
427
RePEc
50
EconStor
34
BASE
11
Other ZBW resources
5
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1
New new media
Levinson, Paul
-
2009
-
Internat. ed.
Persistent link: https://www.econbiz.de/10004945600
Saved in:
2
New new media
Levinson, Paul
-
2013
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009654479
Saved in:
3
User generated branding : integrating
user
generated
content
into brand management
Arnhold, Ulrike
-
2010
Persistent link: https://www.econbiz.de/10008911747
Saved in:
4
Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of
user-generated
content
Jodl, Florian
-
2010
Persistent link: https://www.econbiz.de/10004957368
Saved in:
5
Zur Beitragshöhe von Open Source Programmierern, Weblogautoren und Onlinecommunity-Mitgliedern : eine Analyse mit Hilfe partizipationsökonomischer Ansätze
Stöckl, Ralph
-
2010
Persistent link: https://www.econbiz.de/10004959066
Saved in:
6
Blogging and other social media : exploiting the technology and protecting the enterprise
Newson, Alex
;
Houghton, Deryck
;
Patten, Justin
-
2009
Persistent link: https://www.econbiz.de/10004925792
Saved in:
7
Content nation : surviving and thriving as social media changes our work, our lives, and our future
Blossom, John
-
2009
Persistent link: https://www.econbiz.de/10004927232
Saved in:
8
The social media bible : tactics, tools, and strategies for business success
Safko, Lon
;
Brake, David K.
-
2009
Persistent link: https://www.econbiz.de/10004937911
Saved in:
9
Die Stunde der Stümper : wie wir im Internet unsere Kultur zerstören
Keen, Andrew
-
2008
Persistent link: https://www.econbiz.de/10004914027
Saved in:
10
User generated branding : state of the art of research
Burmann, Christoph
;
Arnhold, Ulrike
-
2008
Persistent link: https://www.econbiz.de/10004955272
Saved in:
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