User generated branding : state of the art of research
Christoph Burmann ; Ulrike Arnhold
| Year of publication: |
2008
|
|---|---|
| Authors: | Burmann, Christoph ; Arnhold, Ulrike |
| Publisher: |
Berlin [u.a.] : LIT |
| Subject: | Markenpolitik | User Generated Content |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XIV, 237 S. : Ill., graph. Darst |
|---|---|
| Series: | Markenmanagement. - Berlin : LIT. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8258-1887-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004955272