Foscht, Thomas; Lin, Yuting; Eisingerich, Andreas B. - In: European Journal of Marketing 52 (2018) 3/4, pp. 476-498
Purpose: This paper aims to explore how and when a business’ transparency leads to greater willingness to engage in sustainable and responsible consumption by consumers. Design/methodology/approach: Data were collected in two studies. Study 1 collected data from 219 consumers in a large...