Lou, Tianyang; Zu, Yuning; Zhu, Ling - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 6, pp. 1286-1304
Purpose: The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment. Design/methodology/approach: A self-administered questionnaire was developed and...