Zamani, Mahmoud; Valmohammadi, Changiz - In: International Journal of Customer Relationship … 9 (2018) 1, pp. 36-53
This article aims to develop a novel model for ranking the parameters that influence the building of trust on online shopping in the context of Iran. A multi-criteria decision making (MCDM) model based on a fuzzy analytic network process (ANP) method is developed to systematically clarify the...