Proposing a Quantitative Model Towards Building Trust in B2C E-Commerce
Year of publication: |
2018
|
---|---|
Authors: | Zamani, Mahmoud ; Valmohammadi, Changiz |
Published in: |
International Journal of Customer Relationship Marketing and Management (IJCRMM). - IGI Global, ISSN 1947-9255, ZDB-ID 2586883-4. - Vol. 9.2018, 1 (01.01.), p. 36-53
|
Publisher: |
IGI Global |
Subject: | B2C | E-Commerce | Fuzzy Analytic Network Process (ANP) | Multi-Criteria Decision Making (MCDM) | Online Shopping | Small to Medium Sized Enterprises (SMEs) |
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