Bäck, Asta; Jaring, Päivi - In: International Journal of E-Business Research (IJEBR) 13 (2017) 2, pp. 1-13
have over a million applications (apps) available. Social media is extensively used for marketing products and services … social media to promote their app, and that successful apps use social media more actively than less successful ones. The … qualitative analysis of the apps sheds some light as to why some apps succeed without social media use, and why some fail while …