Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model
Year of publication: |
2018
|
---|---|
Authors: | Byun, Hyun ; Chiu, Weisheng ; Bae, Jung-sup |
Published in: |
International Journal of Asian Business and Information Management (IJABIM). - IGI Global, ISSN 1947-9646, ZDB-ID 2586913-9. - Vol. 9.2018, 1 (01.01.), p. 52-65
|
Publisher: |
IGI Global |
Subject: | Behavioral Intention | Exercise | Multi-Group Analysis | Partial Least Square | Perceived Ease of Use | Perceived Enjoyment | Perceived Usefulness | Sports Apps | Technology Acceptance Model |
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