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The Effect of
Country
of
Origin
Service Quality and Brand Redeployment after M&A: The Case of Tiger Air-Mandala Airline
Anggraeni, Adilla
;
Hasan, Kendy
- In:
International Journal of Asian Business and Information …
7
(
2016
)
1
,
pp. 42-55
.
Country
of
origin
was found to have the most significant influence toward purchase intention, whereas service quality has the …
Persistent link: https://www.econbiz.de/10012042572
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