Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European Journal of Marketing 47 (2013) 9, pp. 1458-1475
communicating two types of feedback to householders regarding their domestic electricity consumption: feedback on their own … technologies were used to automatically measure and communicate the electricity consumption of 316 UK residents for a period of 16 …. Originality/value – This is the first time that a controlled experiment in the field of domestic electricity consumption has …