Paulson, Erika L.; Schramm, Mary E. - In: Journal of Historical Research in Marketing 9 (2017) 1, pp. 41-65
Purpose This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have …, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may have resulted … electric appliance manufacturers, the Good Housekeeping Institute seems to have taught manufacturers how to position electric …