Electric appliance advertising: the role of the Good Housekeeping Institute
Year of publication: |
2017
|
---|---|
Authors: | Paulson, Erika L. ; Schramm, Mary E. |
Published in: |
Journal of Historical Research in Marketing. - Emerald Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 9.2017, 1, p. 41-65
|
Publisher: |
Emerald Publishing Limited |
Subject: | Advertising | Content analysis | Good housekeeping | Good housekeeping institute | Home economics movement |
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