Hasanabad, Hamideh Mokhtari; Abtahi, Masumeh Sadat; … - In: International Journal of Innovation in the Digital … 8 (2017) 4, pp. 18-29
three key factors, namely “technical knowledge of account manager,” “e-commerce readiness of country” and “agencies' ability … of Internet adoption” affect adoption of Internet advertising in ad agencies. It was found that e-commerce readiness of a … required for the advancement of e-commerce (readiness), the ad agencies still will recommend previous ad channels to their …