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~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Consumer behaviour
11
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Advertising effects
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Internet marketing
6
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United States
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covert advertising
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persuasion knowledge
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Informal strategy making
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covert action
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Campbell, Margaret C.
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Herresthal, Claudia
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Mohr, Gina S.
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Nelson, Michelle R.
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Park, Jiwoo
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Verlegh, Peeter W. J.
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Hidden testing and selective disclosure of evidence
Herresthal, Claudia
- In:
Journal of economic theory
200
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013192740
Saved in:
2
Publicity as
covert
marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.
;
Park, Jiwoo
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
Saved in:
3
Can disclosures lead consumers to resist
covert
persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.
;
Mohr, Gina S.
;
Verlegh, Peeter W. J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 483-495
Persistent link: https://www.econbiz.de/10010210184
Saved in:
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