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~subject:"Öffentlichkeitsarbeit"
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Search: subject:"Source Credibility"
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Öffentlichkeitsarbeit
Consumer behaviour
81
Konsumentenverhalten
81
source credibility
79
Credibility
66
Glaubwürdigkeit
66
Social Web
54
Social web
54
Internet marketing
52
Online-Marketing
51
Source credibility
49
Viral marketing
38
Virales Marketing
37
Advertising effects
36
Werbewirkung
36
Brand management
23
Markenführung
23
Advertising
18
Celebrity endorsement
17
Werbung
17
Celebrity-Werbung
16
Online retailing
14
Online-Handel
14
Brand image
12
Markenimage
12
Social media
10
Information behaviour
9
Informationsverhalten
9
eWOM
9
social media
9
Confidence
8
Experiment
8
Financial audit
8
Public relations
8
Vertrauen
8
Website
8
Wirtschaftsprüfung
8
information adoption
8
purchase intention
8
Source Credibility
7
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English
8
Author
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Abitbol, Alan
1
Amrehn, Jana
1
Breves, Priska
1
Brown-Devlin, Natalie
1
Durau, Julia
1
Eisenmann, Marianne
1
Heidenreich, Anna
1
Hillison, Sean M.
1
Holman, Maggie
1
Kim, Young
1
Lee, Sun Young
1
Liebers, Nicole
1
Lim, Hayoung Sally
1
O'Neil, Julie
1
Park, Hyojung
1
Schramm, Holger
1
Sheinin, Daniel A.
1
Vinuales, Gema
1
Vittori, Kamber D.
1
Zhang, Weiwu
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Corporate reputation review : an international journal
1
International journal of advertising : the review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of internet marketing and advertising : IJIMA
1
Journal of accounting research
1
Journal of business ethics : JOBE
1
Journal of promotion management : innovations in planning and applied research
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
8
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1
How does management voluntary disclosure behavior influence auditors' judgments?
Hillison, Sean M.
;
Vittori, Kamber D.
- In:
Journal of accounting research
62
(
2024
)
2
,
pp. 675-699
Persistent link: https://www.econbiz.de/10014541858
Saved in:
2
The value of brand fans during a crisis : exploring the roles of response strategy, source, and brand identification
Lim, Hayoung Sally
;
Brown-Devlin, Natalie
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1148-1176
Persistent link: https://www.econbiz.de/10014365717
Saved in:
3
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
4
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
5
A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie
;
Eisenmann, Marianne
;
Holman, Maggie
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
Saved in:
6
Comparing blogs with print ads for corporate branding : the role of
source
credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
7
What makes CSR communication lead to CSR participation? : testing the mediating effects of CSR associations, CSR credibility, and organization-public relationships
Lee, Sun Young
;
Zhang, Weiwu
;
Abitbol, Alan
- In:
Journal of business ethics : JOBE
157
(
2019
)
2
,
pp. 413-429
Persistent link: https://www.econbiz.de/10012030744
Saved in:
8
Is there still a PR problem online? : exploring the effects of different sources and crisis response strategies in online crisis communication via social media
Kim, Young
;
Park, Hyojung
- In:
Corporate reputation review : an international journal
20
(
2017
)
1
,
pp. 76-104
Persistent link: https://www.econbiz.de/10011736146
Saved in:
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