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~subject:"1955-1956"
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1955-1956
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Dixon, Donald F.
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Journal of historical research in marketing
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Wroe
Alderson
's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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