Pan, Yigang; Li, Shaomin; Tse, David K. - In: Journal of international business studies : JIBS ; an … 30 (1999) 1, pp. 81-103
Market share performance and profitability of overseas business activities has long been an important issue in international business. In this study, we explore the impact of order and mode of market entry into an overseas market. We find that early entrants have significantly higher market...