The impact of order and mode of market entry on profitability and market share
Year of publication: |
1999
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Authors: | Pan, Yigang ; Li, Shaomin ; Tse, David K. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 30.1999, 1, p. 81-103
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Subject: | Internationaler Markt | International market | Internationaler Markteintritt | International market entry | Marktanteil | Market share | Rentabilität | Profitability | China | 1995 |
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