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~subject:"2002-2012"
~subject:"Hair care product"
~subject:"Kosmetikindustrie"
~type_genre:"Aufsatz in Zeitschrift"
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2002-2012
Hair care product
Kosmetikindustrie
Haarkosmetik
18
Consumer behaviour
7
Konsumentenverhalten
7
Forecast
5
Market
5
Markt
5
Prognose
5
Brand image
4
Markenimage
4
2002-2011
3
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
Brand
2
Deutschland
2
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2
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1999-2006
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2005
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Aufsatz in Zeitschrift
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English
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Moskowitz, Howard R.
2
Ahmed, Zafar U.
1
Albrecht, Carmen-Maria
1
Baidya, Mahir Kumar
1
Bauer, Hans H.
1
Benlian, Yeghig
1
Corkindale, David
1
Flores, Laurent
1
Gabay, Gillie
1
Ghose, Kamal
1
Gofman, Alex
1
Haber, Tobias E.
1
Hanssens, Dominique M.
1
Hirschman, Elizabeth Caldwell
1
Kawahara, Tatsuya
1
Lenté, Christophe
1
Maier, Andrea
1
Mets, Tõnis
1
Mocquillon, Cédric
1
Nagar, Komal
1
Nenycz-Thiel, Magda
1
Neumann, Marcus M.
1
Pauwels, Koen
1
Romaniuk, Jenni
1
Shaw, Robin N.
1
Srinivasan, Shuba
1
T'kindt, Vincent
1
Vanhuele, Marc
1
Vieceli, Julian
1
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Consumer goods Europe
5
The journal of consumer marketing
2
International journal of business and emerging markets : IJBEM
1
International journal of production economics
1
Journal of advertising research
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
MSI reports : working paper series
1
Marketing theory
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Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
18
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18
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1
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
2
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
3
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
4
An efficient heuristic for medium-term planning in shampoo production
Mocquillon, Cédric
;
Lenté, Christophe
;
T'kindt, Vincent
- In:
International journal of production economics
129
(
2011
)
1
,
pp. 178-185
Persistent link: https://www.econbiz.de/10008779636
Saved in:
5
Discovering how brands grow
Corkindale, David
- In:
The marketing review
11
(
2011
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de/10009428160
Saved in:
6
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
Saved in:
7
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
8
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
9
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
10
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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