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2007-2008
Print advertising
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Printwerbung
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Werbewirkung
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Advertising effects
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Anzeigenwerbung
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Deutschland
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Zeitschriftenverlag
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Zielgruppe
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Comparison
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Großbritannien
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Werbeplanung
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Pelz, Richard
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Wirtz, Bernd W.
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Journal of media business studies
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Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
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