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~subject:"AHP approach"
~subject:"Lieferkette"
~subject:"Online retailing"
~subject:"Virales Marketing"
~type:"article"
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AHP approach
Lieferkette
Online retailing
Virales Marketing
Consumer behaviour
63
Konsumentenverhalten
63
Delphi technique
56
Delphi-Methode
56
Beziehungsmarketing
34
Relationship marketing
34
Internet marketing
31
Online-Marketing
31
Social Web
31
Social web
31
Marketing management
24
Marketingmanagement
24
Experten
22
Experts
22
Lieferantenmanagement
21
Supplier relationship management
21
Customer satisfaction
19
Kundenzufriedenheit
19
Brand management
15
Innovation
15
Markenführung
15
Viral marketing
15
Dienstleistungsqualität
14
Service quality
14
Internet
13
Supply chain
13
social media
13
E-commerce
12
Electronic Commerce
12
Fuzzy sets
12
Fuzzy-Set-Theorie
12
Online-Handel
12
Tourism marketing
12
Tourismusmarketing
12
Expert system
11
Expertensystem
11
Marketing
11
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19
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Article in journal
44
Aufsatz in Zeitschrift
44
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English
44
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All
Hanf, Jon
2
Hsu, Pi-fang
2
Allen, B. J.
1
Antonopoulou, Hera
1
Barnard, Brian
1
Barrio-García, Salvador del
1
Basuroy, Suman
1
Belaya, Vera
1
Boone, Christopher A.
1
Briel, Frederik von
1
Burns, Laird J.
1
Ceren, Altuntaş Vural
1
Chan, Syafruddin
1
Chen, Hsing Hung
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Craighead, Christopher W.
1
Crespo-Almendros, Esmeralda
1
Deng, Zhaohua
1
Dennis, Alan
1
Dens, Nathalie
1
Deveci, Durmuş Ali
1
Donthu, Naveen
1
Essig, Richard A.
1
Fitri, Fauziah Aida
1
Gagalyuk, Taras
1
Gao, Baojun
1
Giannoukou, Ioanna
1
Gkintoni, Evengia
1
Gretz, Richard T.
1
Guillory, Monica D.
1
Göçer, Aysu
1
Halkiopoulos, Constantinos
1
Hallikas, Jukka
1
Hanna, Joe B.
1
Hartmann, Evi
1
Jacobsen, Grant D.
1
Jaime Meuly, Rosalina
1
Kar, Arpan Kumar
1
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Expert journal of marketing
8
Expert journal of business and management
2
Journal of business research : JBR
2
Agricultural and Food Economics : AFE
1
Asia Pacific journal of marketing and logistics
1
Cogent business & management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business performance and supply chain modelling
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of management and decision making : IJMDM
1
International journal of management and network economics : IJMNE
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of production research
1
International journal of services and standards
1
Journal of East European management studies : JEEMS
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of decision systems
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of supply chain management science : JSCMS
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations management research : OMR ; advancing practice through theory
1
Technological forecasting & social change : an international journal
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
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ECONIS (ZBW)
44
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1
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44
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1
Effectiveness
of
mobile
marketing
on the customer's experience in Kingdom
of
Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
Saved in:
2
The preference for users to experts in the domain
of
online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
3
Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012613039
Saved in:
4
Online shopping : motivation, loyalty and process
Menoe, Dithebe
;
Barnard, Brian
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 48-72
Persistent link: https://www.econbiz.de/10012612935
Saved in:
5
Literature review : development
of
a model to promote and measure inspiration in online shops
Sturm, Hieronymus
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 109-117
Persistent link: https://www.econbiz.de/10012613038
Saved in:
6
Expert
online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
7
Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 89-98
Persistent link: https://www.econbiz.de/10012613043
Saved in:
8
Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10012613016
Saved in:
9
Maintaining the quality
of
Tuna
of
Aceh for the Japanese export market
Chan, Syafruddin
;
Tabrani, Mirza
;
Fitri, Fauziah Aida
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10012217296
Saved in:
10
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
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