Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Nasser Khalufi, Khairul Anuar Mohammad Shah and Qaisar Iqbal
| Year of publication: |
2019
|
|---|---|
| Authors: | Khalufi, Nasser ; Khairul Anuar Mohammad Shah ; Qaisar Iqbal |
| Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 7.2019, 2, p. 100-111
|
| Subject: | digital era | social media | online customers | mobile marketing | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Saudi-Arabien | Saudi Arabia | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/4593 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012217311