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~subject:"AHP-Verfahren"
~subject:"Consumer behaviour"
~type:"article"
~type_genre:"Article in journal"
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AHP-Verfahren
Consumer behaviour
Backwaren
16
Bakery product
16
Konsumentenverhalten
7
USA
5
United States
5
Brand
3
Markenartikel
3
Backgewerbe
2
Bakery industry
2
Consumer goods marketing
2
Dairy product
2
Experiment
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Functional food
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Funktionelle Lebensmittel
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Großbritannien
2
India
2
Indien
2
Konsumgütermarketing
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Milchprodukt
2
Panel
2
Panel study
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1955-1972
1
1999-2010
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2007-2008
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Brand image
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Brand management
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Cereal product
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Cheese
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China
1
Comparison
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Consumer price index
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Decision
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Demand
1
Denmark
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Dänemark
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Article in journal
Aufsatz in Zeitschrift
7
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English
7
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Chang, Shing Wan
2
Oliveira-Castro, Jorge M.
2
Wells, Victoria K.
2
Azar, Ofer H.
1
Bergiel, Blaise
1
Costa, Ana I.
1
Field, J. Robert
1
Fields, Courtney L.
1
Foxall, Gordon R.
1
Giesen, J. Martin
1
Grunert, Klaus G.
1
Krishna, Aradhna
1
Krutulyte, Rasa
1
Morrin, Maureen
1
Pallister, John
1
Sayin, Eda
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Wilson, Norbert L. W.
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Journal of organizational behavior management
2
American journal of agricultural economics
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Economic inquiry : journal of the Western Economic Association International
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of food products marketing
1
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ECONIS (ZBW)
7
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1
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
2
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
3
How the cookie crumbles : a case study of gluten-free cookies and random utility
Wilson, Norbert L. W.
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 576-582
Persistent link: https://www.econbiz.de/10009499768
Saved in:
4
Does relative thinking exist in real-world situations? : a field experiment with bagels and cream cheese
Azar, Ofer H.
- In:
Economic inquiry : journal of the Western Economic …
49
(
2011
)
2
,
pp. 564-572
Persistent link: https://www.econbiz.de/10009007965
Saved in:
5
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
6
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
7
A cross-cultural study of cereal food quality perception
Krutulyte, Rasa
;
Costa, Ana I.
;
Grunert, Klaus G.
- In:
Journal of food products marketing
15
(
2009
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10003882713
Saved in:
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