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Journal of marketing theory and practice
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The journal of services marketing
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Under-promising and over-delivering : pleasing the customer or strategic blunder?
Topaloglu, Omer
;
Fleming, David E.
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011801512
Saved in:
2
Examining the influence of job resourcefulness on sales performance
Harris, Eric G.
;
Ladik, Daniel M.
;
Artis, Andrew B.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 405-413
Persistent link: https://www.econbiz.de/10010231853
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