//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Absatz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Marc, Fischer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Absatz
Theorie
18
Theory
18
Deutschland
16
Germany
15
Consumer behaviour
10
Konsumentenverhalten
10
Produktlebenszyklus
9
USA
8
United States
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Market entry
7
Marketing
7
Pharmaceutical industry
7
Pharmaindustrie
7
Product life cycle
7
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Markteintritt
6
Arzneimittel
4
Empirical method
4
Empirische Methode
4
Estimation
4
Innovation
4
Market research
4
Marktforschung
4
New product development
4
Pharmaceuticals
4
Produktentwicklung
4
Schätzung
4
Advertising effects
3
Agile Marketing
3
Agile Marketing Budgeting
3
Agility
3
Agilität
3
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
2
English
1
Author
All
Fischer, Marc
3
Bauer, Hans H.
2
Leeflang, Peter
1
Verhoef, Peter C.
1
Published in...
All
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Journal of business economics : JBE
1
Quantitative marketing and economics : QME
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
Saved in:
2
Metakriterien der Abweichungsanalyse und deren Anwendung zur Bewertung von Umsatzflußverfahren
Bauer, Hans H.
- In:
Journal of business economics : JBE
68
(
1998
)
12
,
pp. 1341-1366
Persistent link: https://www.econbiz.de/10001254543
Saved in:
3
Strategische Marktanalyse mit Hilfe der Umsatzflußanalyse : eine Anwendungsstudie für den deutschen Generikamarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416585
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->