Drivers of peak sales for pharmaceutical brands
Year of publication: |
2010
|
---|---|
Authors: | Fischer, Marc ; Leeflang, Peter ; Verhoef, Peter C. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 8.2010, 4, p. 429-460
|
Subject: | Absatz | Sales | Produktlebenszyklus | Product life cycle | Markteintritt | Market entry | Produktqualität | Product quality | Ökonometrisches Modell | Econometric model | Arzneimittel | Pharmaceuticals |
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