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Absatz
Online retailing
9
Online-Handel
9
Product sales
9
product sales
9
Consumer behaviour
8
Innovation
8
Konsumentenverhalten
8
Viral marketing
8
Virales Marketing
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New product development
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Online-Marketing
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Produktentwicklung
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Innovationsmanagement
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Beziehungsmarketing
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Relationship marketing
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Sales
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new product sales
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E-commerce
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Electronic Commerce
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Forecasting model
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New product sales performance
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China
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Online product reviews
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Che, Yu-Jie
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Chen, Yuhan
1
Chen, Zhen-Yu
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Fan, Zhi-Ping
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Gu, Xian
1
Kannan, P. K.
1
Kapur, P. K.
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Kim, Yong Seog
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Li, Kunlin
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Moon, Sangkil
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Ompal Singh
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European journal of marketing : EJM
1
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Journal of marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
5
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1
Influencer mix strategies in livestream commerce : impact on
product
sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
2
Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin
;
Chen, Yuhan
;
Zhang, Liyi
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
Saved in:
3
Modeling technological substitution by incorporating dynamic adoption rate
Panwar, Saurabh
;
Kapur, P. K.
;
Ompal Singh
- In:
International journal of innovation and technology …
16
(
2019
)
1
,
pp. 1950010-1-1950010-24
Persistent link: https://www.econbiz.de/10012058992
Saved in:
4
Product
sales
forecasting using online reviews and historical sales data : a method combining the Bass model and sentiment analysis
Fan, Zhi-Ping
;
Che, Yu-Jie
;
Chen, Zhen-Yu
- In:
Journal of business research : JBR
74
(
2017
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011675404
Saved in:
5
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
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