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~subject:"Acculturation"
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Search: subject:"Global Consumer Culture"
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Acculturation
Consumer behaviour
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Konsumentenverhalten
26
Globalisierung
21
Globalization
21
International marketing
20
Internationales Marketing
20
Cultural identity
17
Kulturelle Identität
17
Global consumer culture
13
Welt
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World
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global consumer culture
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Social integration
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Soziale Integration
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Ethnic group
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Ethnische Gruppe
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Nationalkultur
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Brand management
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Culture
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Kultur
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Luxury goods
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Luxusgüter
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Markenführung
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globalization
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Advertising effects
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Chinese (People)
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Chinesen
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Consumer ethnocentrism
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Consumption
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Corporate culture
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Global Consumer Culture
2
Identification with global consumer culture
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Marketing communication
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Personality psychology
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Persuasion knowledge
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Persönlichkeitspsychologie
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Cleveland, Mark
3
Laroche, Michel
3
Cappellini, Benedetta
1
Durvasula, Srinivas
1
Lysonski, Steven
1
Papadopoulos, Nicolas G.
1
Sobol, Kamila
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Takahashi, Ikuo
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International marketing review
1
Journal of Business Research
1
Journal of business research : JBR
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Journal of global marketing
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
Global
consumer
culture
and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
3
Finding cross-national consistency : use of G-theory to validate acculturation to
global
consumer
culture
measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
4
The intersection of
global
consumer
culture
and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
5
Little Emperors in the UK: Acculturation and food over time
Cappellini, Benedetta
;
Yen, Dorothy Ai-wan
- In:
Journal of Business Research
66
(
2013
)
8
,
pp. 968-974
global
consumer
culture
food to resist host food culture. Participants with strong non-ethnic ties have a wider knowledge of …
Persistent link: https://www.econbiz.de/10010869837
Saved in:
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