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~subject:"Advertising"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Handbook of research on effective advertising strategies in the social media age
10
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Advertising worldwide : advertising conditions in selected countries
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Improving decision making in real-time bidding
2
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2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
The Oxford handbook of pricing management
2
AI-driven marketing research and data analytics
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Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC and TADA 2012 ; Valencia, Spain, June 4th, 2012 ; revised selected papers
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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De Gruyter handbook of media economics
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Digital Business in Africa : Social Media and Related Technologies
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Digitalization in business : on the road to a sustainable world
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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
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E-commerce and web technologies : 13th International Conference, EC-Web 2012, Vienna, Austria, September 4-5, 2012 ; proceedings
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E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings
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Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Global business value innovations : building innovation capabilities for business strategies
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Go-to-market strategies for women entrepreneurs : creating and exploring success
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Handbook of research on business social networking ; Vol. 2
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Handbook of research on digital transformation management and tools
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ECONIS (ZBW)
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11
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
12
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
13
Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest Emeka
;
Eze, Austin Chinonso
;
Mpinganjira, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 97-126)
.
2022
Persistent link: https://www.econbiz.de/10013282693
Saved in:
14
An economic evaluation of the EC's proposed "new competition tool"
Crawford, Gregory S.
;
Rey, Patrick
;
Schnitzer, Monika
- In:
Market investigations : a new competition tool for Europe?
,
(pp. 320-351)
.
2022
Persistent link: https://www.econbiz.de/10013193650
Saved in:
15
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
16
Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
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17
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
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18
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
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19
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
20
Digitalization and business in marketing with a purpose
Ayestarán, Raquel
- In:
Digitalization in business : on the road to a …
,
(pp. 317-343)
.
2022
Persistent link: https://www.econbiz.de/10014382057
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