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~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Impact of advertising"
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Advertising
Brand image
Advertising effects
78
Werbewirkung
78
Deutschland
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20
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19
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17
Markenführung
17
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16
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Bauer, Hans H.
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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J. L. Kellogg Graduate School of Management
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
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2
Engaging consumers through branded entertainment and convergent media
1
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1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of pharmaceutical and healthcare marketing
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Notes et études documentaires
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Research in consumer behavior
1
SAGE library in marketing
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ECONIS (ZBW)
27
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1
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
2
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
3
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
6
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
7
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
8
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
9
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
10
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
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