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~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
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Search: subject_exact:"Impact of advertising"
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Advertising
Brand image
Advertising effects
72
Werbewirkung
72
Deutschland
20
Germany
20
Brand management
17
Markenführung
17
Internet marketing
15
Online-Marketing
15
Werbung
15
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
11
Theory
11
Markenimage
10
Marketing management
10
Marketingmanagement
10
Marketing
9
Psychology of advertising
8
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8
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6
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6
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6
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6
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5
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4
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4
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4
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4
Markenartikel
4
Neuroeconomics
4
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4
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4
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4
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4
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3
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2
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2
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1
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1
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1
Berkmann, Manuel
1
Bernitz, Ulf
1
Borchers, Nils S.
1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Calder, Bobby J.
1
Caumont, Daniel
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
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1
Danaher, Peter J.
1
DeRosia, Eric David
1
Ezrachi, Ariel
1
Fang, Cheng-hsi
1
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1
Heinrich, Daniel
1
Klewes, Joachim
1
Lang, Rainer
1
Lin, Tom M. Y.
1
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1
Mackert, Hildegard
1
Marchand, André
1
Meitz, Tino Georg Konrad
1
Naderer, Brigitte
1
Núnez-Pomar, Juan
1
Reinartz, Werner J.
1
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1
Samak, Michael
1
Schierl, Thomas
1
Soliman, Dalia Mohammad
1
Stokburger, Gregor
1
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1
Tropp, Jörg
1
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Springer Fachmedien Wiesbaden
1
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SpringerLink / Bücher
2
Engaging consumers through branded entertainment and convergent media
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Notes et études documentaires
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research in consumer behavior
1
Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
1
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ECONIS (ZBW)
23
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1
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
2
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
3
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
6
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
7
Wert und Werte der Marketing-Kommunikation
Schierl, Thomas
(
ed.
);
Tropp, Jörg
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009739754
Saved in:
8
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
9
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
10
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
1
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