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~subject:"Advertising"
~subject:"Brand management"
~subject:"Deutschland"
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Search: subject_exact:"Kulturelle Vielfalt"
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Advertising
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Multicultural society
107
Multikulturelle Gesellschaft
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36
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36
Cultural identity
29
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Ulver, Sofia
2
Zimmermann, Klaus F.
2
Bonoli, Giuliano
1
Broderick, Amanda J.
1
Brunow, Stephan
1
Burgos, David
1
Demangeot, Catherine
1
Fazli-Salehi, Reza
1
Grier, Sonya A.
1
Johnson, Guillaume D.
1
Kipnis, Eva
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Laurell, Christofer
1
Madadi, Rozbeh
1
Niebuhr, Annekatrin
1
Rinne, Ulf
1
Schüller, Simone
1
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1
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Brands : interdisciplinary perspectives
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
International journal of advertising : the quarterly review of marketing communications
1
Journal for labour market research
1
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Journal of international consumer marketing
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Journal of public policy & marketing
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Marketing theory
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Papers in regional science : the journal of the Regional Science Association International
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The European social model under pressure : Liber amicorum in honour of Klaus Armingeon
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ECONIS (ZBW)
11
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1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia
;
Laurell, Christofer
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10012534325
Saved in:
3
Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
Saved in:
4
Social investment, active labour market policies and migration
Bonoli, Giuliano
- In:
The European social model under pressure : Liber …
,
(pp. 193-206)
.
2020
Persistent link: https://www.econbiz.de/10012160728
Saved in:
5
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
6
Cultural diversity and plant-level productivity
Trax, Michaela
;
Brunow, Stephan
;
Südekum, Jens
- In:
Regional science & urban economics
53
(
2015
),
pp. 85-96
Persistent link: https://www.econbiz.de/10011479029
Saved in:
7
Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
Saved in:
8
Ethnische Vielfalt und Arbeitsmarkterfolg
Rinne, Ulf
;
Schüller, Simone
;
Zimmermann, Klaus F.
- In:
Journal for labour market research
44
(
2011/12
)
1/2
,
pp. 81-89
Persistent link: https://www.econbiz.de/10009161368
Saved in:
9
Migration and innovation : does cultural diversity matter for regional R&D activity?
Niebuhr, Annekatrin
- In:
Papers in regional science : the journal of the …
89
(
2010
)
3
,
pp. 563-585
Persistent link: https://www.econbiz.de/10008746155
Saved in:
10
Nationale und ethnische Identitäten
Zimmermann, Klaus F.
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
77
(
2010
)
27/28
,
pp. 20
Persistent link: https://www.econbiz.de/10003982898
Saved in:
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