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~subject:"Advertising"
~subject:"Brand management"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer promotion"
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Advertising
Brand management
Werbewirkung
Sales promotion
1,928
Verkaufsförderung
1,928
Consumer behaviour
834
Konsumentenverhalten
834
Preismanagement
315
Pricing strategy
315
Einzelhandel
278
Retail trade
275
Theorie
203
Theory
203
Advertising effects
175
Marketingmanagement
172
Marketing management
168
Beziehungsmarketing
154
Relationship marketing
154
USA
152
United States
150
Werbung
140
Deutschland
126
Markenführung
126
Germany
124
Online retailing
119
Online-Handel
119
Online-Marketing
116
Internet marketing
115
Verkauf
114
Selling
112
Rabatt
104
Rebate
103
Salespeople
96
Verkaufspersonal
96
Marketing
92
Ladengestaltung
83
Store design
83
Low-cost strategy
77
Niedrigpreisstrategie
77
Kundenbindungsprogramm
76
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English
302
German
32
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Jain, Amit
7
Malik, Garima
7
Görtz, Gunnar
6
Bauer, Hans H.
4
Douven, Rudy
4
Windmeijer, Frank
4
Alston, Julian Mark
3
Arora, Neeraj
3
Belch, George E.
3
Belch, Michael A.
3
James, Jennifer S.
3
Leeflang, Peter
3
Moon, Sangkil
3
Neslin, Scott A.
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Blair, Charles
2
Breugelmans, Els
2
Campo, Katia
2
Cao, Zhenzong
2
Cheema, Amar
2
Chunawalla, S.A.
2
Crespi, John M.
2
David, Guy
2
Esch, Franz-Rudolf
2
Exler, Stefanie
2
Fennis, Bob Michaël
2
Freebairn, John William
2
Gedenk, Karen
2
Gupta, Sachin
2
Gázquez-Abad, Juan Carlos
2
Haber, Tobias E.
2
Hackley, Christopher E.
2
Heerde, Harald J. van
2
Henderson, Ty
2
Hing, Nerilee
2
Huang, Rui
2
Jones, Joseph M.
2
Joseph, Joshy
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The Nielsen Company (Germany)
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Journal of promotion management : JPM
14
Journal of business research : JBR
13
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing research : JMR
7
Journal of retailing
7
Journal of marketing communications
6
European journal of marketing : EJM
5
International journal of economic issues : IJEI
5
Gabler Edition Wissenschaft
4
The international review of retail, distribution and consumer research
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of consumer marketing
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
European research studies
2
Faculty & research / Insead : working paper series
2
Global business review
2
Global journal of business management : GJBM
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing : JIMA
2
Journal of international economic review
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Report / Marketing Science Institute
2
Series: Management know-how / M
2
The McGraw-Hill/Irwin series in marketing
2
The journal of applied business research
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ECONIS (ZBW)
334
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331
Marketing communication : Modern promotional strategy
Webster, Frederick Elmer
-
1971
Persistent link: https://www.econbiz.de/10000572068
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332
Voluntary chains as distributors of meats and other perishable foods : 1. purchasing methods, 2. advertising and merchandising
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693449
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333
Advertising, sales promotion, and public relations : organizational alternatives ; a survey
Hurwood, David L.
;
Bailey, Earl L.
-
1968
Persistent link: https://www.econbiz.de/10003056369
Saved in:
334
Advertising for community promotion
Alderson, Wroe
-
1927
Persistent link: https://www.econbiz.de/10012592276
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