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~subject:"Advertising"
~subject:"Deutschland"
~subject:"Innovationsmanagement"
~subject:"Video games"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
Deutschland
Innovationsmanagement
Video games
Computerspiel
788
Video game
788
Consumer behaviour
240
Konsumentenverhalten
240
Game theory
176
Spieltheorie
176
Social Web
132
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132
Internet marketing
121
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121
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109
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76
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54
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54
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45
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41
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40
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40
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40
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39
Online-Handel
39
Gamification
37
Beziehungsmarketing
36
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36
Innovation management
35
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35
Product placement
35
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148
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Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Vashisht, Devika
4
An, Soontae
3
Cohendet, Patrick
3
Gandia, Romain
3
Ghosh, Tathagata
3
Hennig-Thurau, Thorsten
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Simon, Laurent
3
Sreejesh, S.
3
Terlutter, Ralf
3
Ward, Michael R.
3
Abrate, Graziano
2
Burger-Helmchen, Thierry
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Hamouti, Rhizlane
2
Handrich, Franziska
2
Heidenreich, Sven
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Krämer, Tobias
2
Marchand, André
2
Mau, Gunnar
2
Menozzi, Anna
2
Nelson, Michelle R.
2
Panic, Katarina
2
Parshakov, Petr
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
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Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
6
Creativity and innovation management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Technological forecasting & social change : an international journal
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Journal of cultural economics
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Research policy : policy, management and economic studies of science, technology and innovation
3
International journal of arts management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Quantitative marketing and economics : QME
2
Sport, Business and Management : an international journal ; SBM
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of media economics
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Corporate communications : an international journal
1
Electronic markets : the international journal on networked business
1
Entrepreneurship and regional development : an international journal
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European management journal
1
European research studies
1
Evolutionary and institutional economics review
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ECONIS (ZBW)
153
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153
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success
Heidenreich, Sven
;
Handrich, Franziska
;
Krämer, Tobias
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014283229
Saved in:
4
Effects of user community sensing capability in digital product innovation : evidence from the video game industry
Ek, Peter
;
Sörhammar, David
- In:
International journal of innovation management : IJIM
26
(
2022
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10013269783
Saved in:
5
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
6
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
7
Innovate or game over? : examining effects of product innovativeness on video game success
Handrich, Franziska
;
Heidenreich, Sven
;
Krämer, Tobias
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 987-1002
Persistent link: https://www.econbiz.de/10013399911
Saved in:
8
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Millennial football fan participation : the influence of football video games on play and engagementh
Butcher, Luke
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 443-463
Persistent link: https://www.econbiz.de/10014524873
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