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~subject:"Advertising"
~subject:"Deutschland"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
Deutschland
Markenimage
Computerspiel
792
Video game
792
Consumer behaviour
241
Konsumentenverhalten
241
Game theory
176
Spieltheorie
176
Social Web
132
Social web
132
Internet marketing
122
Online-Marketing
122
Advertising effects
110
Werbewirkung
110
Werbung
76
Virtual reality
69
Virtuelle Realität
69
Experiment
65
Brand management
61
Markenführung
61
USA
59
United States
59
Brand image
54
Innovation
45
Internet
41
Children
40
Kinder
40
Network economics
40
Netzwerkökonomik
40
Online retailing
39
Online-Handel
39
Video games
38
Gamification
37
Beziehungsmarketing
36
Relationship marketing
36
Innovation management
35
Innovationsmanagement
35
Product Placement
35
Product placement
35
E-commerce
34
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117
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1
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118
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33
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33
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18
Graue Literatur
15
Non-commercial literature
15
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10
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8
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8
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4
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3
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3
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113
German
5
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Sreejesh, S.
9
Vashisht, Devika
7
Reijmersdal, Eva A. van
6
Dwivedi, Yogesh Kumar
5
Ghosh, Tathagata
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Pelsmacker, Patrick de
4
Rozendaal, Esther
4
An, Soontae
3
Cauberghe, Verolien
3
Choi, Yung Kyun
3
Hoy, Mariea Grubbs
3
Terlutter, Ralf
3
Berlo, Zeph M. C. van
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Kim, Sang Jin
2
Kwak, Dae Hee
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Teipen, Christina
2
Waiguny, Martin K. J.
2
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Aldás-Manzano, Joaquín
1
Amann, Rolf
1
Anderson, Thomas M.
1
Antheunis, Marjolijn L.
1
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Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of product & brand management
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
The journal of media economics
2
Young consumers : insight and ideas for responsible marketers
2
Australasian marketing journal
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of services technology and management
1
International journal of sports marketing & sponsorship
1
International journal of trade and global markets
1
JMM : the international journal on media management
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
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ECONIS (ZBW)
118
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
4
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
5
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
6
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
7
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
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