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~subject:"Advertising"
~subject:"Deutschland"
~subject:"Video games"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
Deutschland
Video games
Computerspiel
773
Video game
773
Consumer behaviour
236
Konsumentenverhalten
236
Game theory
175
Spieltheorie
175
Social Web
129
Social web
129
Internet marketing
118
Online-Marketing
118
Advertising effects
108
Werbewirkung
108
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75
Virtual reality
67
Virtuelle Realität
67
Experiment
65
Brand management
59
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59
USA
59
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59
Brand image
54
Markenimage
54
Innovation
44
Children
40
Kinder
40
Network economics
40
Netzwerkökonomik
40
Internet
38
Gamification
37
Online retailing
37
Online-Handel
37
Innovation management
35
Innovationsmanagement
35
Product Placement
35
Product placement
35
Beziehungsmarketing
34
Relationship marketing
34
E-commerce
32
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121
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33
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17
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16
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10
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9
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116
German
5
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Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hennig-Thurau, Thorsten
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Sreejesh, S.
3
Terlutter, Ralf
3
Ward, Michael R.
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Marchand, André
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Parshakov, Petr
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Teipen, Christina
2
Waiguny, Martin K. J.
2
Abrate, Graziano
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Aldás-Manzano, Joaquín
1
Ali Hussain
1
Amann, Rolf
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
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Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Journal of cultural economics
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Electronic markets : EM ; the international journal of electronic commerce and business media
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Quantitative marketing and economics : QME
2
Sport, Business and Management : an international journal ; SBM
2
Technological forecasting & social change : an international journal
2
The journal of media economics
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Corporate communications : an international journal
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
Information economics and policy : IEP
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
JMM : the international journal on media management
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce research : JECR
1
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ECONIS (ZBW)
121
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121
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1
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success
Heidenreich, Sven
;
Handrich, Franziska
;
Krämer, Tobias
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014283229
Saved in:
3
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
Millennial football fan participation : the influence of football video games on play and engagement
Butcher, Luke
;
Bryant, Mark
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 443-463
Persistent link: https://www.econbiz.de/10014524873
Saved in:
8
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
9
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
10
Esports, video gaming and their fuzziness : a conceptualization and categorization
Zoeten, Max Hendrik de
;
Könecke, Thomas
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10014451224
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