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~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Advertising
Deutschland
Computerspiel
1,035
Video game
1,035
Consumer behaviour
255
Konsumentenverhalten
255
Game theory
195
Spieltheorie
195
Social Web
159
Social web
159
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143
Online-Marketing
143
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129
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129
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90
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55
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52
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47
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46
Online-Handel
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Product Placement
45
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Network economics
42
Netzwerkökonomik
42
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Electronic Commerce
41
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30
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Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Terlutter, Ralf
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Sreejesh, S.
3
Teipen, Christina
3
Blättel-Mink, Birgit
2
Bouncken, Ricarda B.
2
Bremer, Thomas
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Jantke, Klaus P.
2
Kahnert, Daniel
2
Menez, Raphael
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Waiguny, Martin K. J.
2
Abida, Fatma Choura
1
Aggarwal, Aanchal
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Amann, Rolf
1
Antheunis, Marjolijn L.
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Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Cutting edge international research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Application of gaming in new media marketing
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
The journal of media economics
2
Advertising theory
1
Asia Pacific journal of marketing and logistics
1
Challenge social innovation : potentials for business, social entrepreneurship, welfare and civil society
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Explorations in critical studies of advertising
1
Handbook of research on effective advertising strategies in the social media age
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
Internationalisierung: Gestaltungschancen statt Globalisierungsschicksal
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ECONIS (ZBW)
115
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
8
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
9
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
10
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
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