//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bildschirmspiel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Deutschland
Computerspiel
805
Video game
805
Consumer behaviour
243
Konsumentenverhalten
243
Game theory
177
Spieltheorie
177
Social Web
132
Social web
132
Internet marketing
126
Online-Marketing
126
Advertising effects
110
Werbewirkung
110
Werbung
76
Virtual reality
70
Virtuelle Realität
70
Experiment
66
Brand management
63
Markenführung
63
USA
59
United States
59
Brand image
55
Markenimage
55
Innovation
45
Internet
41
Children
40
Kinder
40
Network economics
40
Netzwerkökonomik
40
Online retailing
40
Online-Handel
40
Gamification
38
Video games
38
Beziehungsmarketing
37
Relationship marketing
37
Innovation management
35
Innovationsmanagement
35
Product Placement
35
Product placement
35
E-commerce
34
more ...
less ...
Online availability
All
Undetermined
37
Free
6
Type of publication
All
Article
84
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Aufsatzsammlung
Aufsatz in Zeitschrift
85
Aufsatz im Buch
30
Book section
30
Hochschulschrift
17
Graue Literatur
13
Non-commercial literature
13
Thesis
10
Arbeitspapier
6
Working Paper
6
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Konferenzschrift
3
Sammelwerk
3
Market information
2
Marktinformation
2
CD-ROM, DVD
1
Collection of articles written by one author
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Sammlung
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
80
German
8
Author
All
Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Vashisht, Devika
4
An, Soontae
3
Breuer, Markus
3
Ghosh, Tathagata
3
Görlich, Daniel
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Sreejesh, S.
3
Terlutter, Ralf
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Teipen, Christina
2
Waiguny, Martin K. J.
2
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Amann, Rolf
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Auty, Susan
1
Ballouli, Khalid
1
Bang Nguyen Viet
1
Bang, Hye Jin
1
Behm-Morawitz, Elizabeth
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
The journal of media economics
2
Asia Pacific journal of marketing and logistics
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Kölner Zeitschrift für Soziologie und Sozialpsychologie : KZfSS
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Media-Perspektiven
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Megatrend revija
1
Oeconomia Copernicana
1
Springer eBook Collection
1
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
8
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
9
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
10
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->