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~subject:"Advertising"
~subject:"Expenditure"
~subject:"Werbebeschränkung"
~type_genre:"Aufsatz im Buch"
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Breaking new ground in theory and practice
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International business realisms : globalizing locally responsive and internationally connected business disciplines
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Drops in the glass : the influence of alcohol advertising on young adults
Burks, Melody
;
Brown, Ulysses J., III.
;
Wu, Jun
;
Arora, …
- In:
International business realisms : globalizing locally …
,
(pp. 90-105)
.
2013
Persistent link: https://www.econbiz.de/10011418005
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2
The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Miquel-Romero, María José
;
Sancho-Esper, Franco Manuel
- In:
Breaking new ground in theory and practice
,
(pp. 93-108)
.
2011
Persistent link: https://www.econbiz.de/10009380030
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