The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Year of publication: |
2011
|
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Authors: | Miquel-Romero, María José ; Sancho-Esper, Franco Manuel |
Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 93-108
|
Subject: | Werbebeschränkung | Advertising regulation | Alkoholisches Getränk | Alcoholic beverage | Werbewirkung | Advertising effects | Alkoholkonsum | Alcohol consumption | Jugendliche | Youth | Spanien | Spain |
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